The toy train hobby needs new customers for the hobby to grow! It can't survive with just the current group of people purchasing products. This is the case with most businesses; they need to grow, not just sustain themselves. So how do manufacturers grow the hobby? It has long been my observation that when people see trains in operation in person, they become interested. Once that first purchase is made, they are likely to purchase at least a few companion pieces. The manufacturers need to create new customers and supply product not necessarily for layout use. Trains need to be incorporated into our lives beyond the Christmas season. One thing I enjoyed seeing recently was an episode of a Food Network cooking show, the Barefoot Contessa, episode IG1006, where a 3 rail O gauge train was used on a buffet table, running between the platters of exceptional food. (This program was for a baby shower, not a Christmas celebration.) I have run a handcar while serving dessert on a dining room table, but I now feel that the idea has great potential for selling train sets, to new customers!
(The other issue that needs to be addressed is the space that people think is necessary for the operation of trains. We need creative, interesting small track plans for smaller locomotives, like the Porter or Docksider and small motorized items like trolleys and handcars. This is the way to have equipment look better on small set-ups with tight curves.)
So putting an operating train on the buffet table is a great start! Lets promote that idea and see what happens! My intention is not to support any particular manufacturer, but the Lionel name has great power with the consumer, and they can capitalize on that. The toy train hobby needs some well placed advertisement with trains on the buffet table with great food in a magazine or TV program popular with women, hoping it sparks new interest and brings new blood into the hobby. We need more than just a fad, but it is a start!
Here are some other opportunities for incorporating trains into celebratory tables and buffets:
Father's Day, Mother's Day
Retirement Party
Birthday
Bon Voyage
Easter (colored eggs in hoppers)
Fourth of July, Memorial Day, Labor Day (red, white, and blue, with American flags)
Halloween
Thanksgiving
And don't forget Christmas!!!!